Mind Meld Consulting uses a number of techniques to break through the everyday clutter and explore consumer motivations at a deep subconscious level.

Force Field Analysis

• Force Field Analysis is an analysis of the unconscious forces which are influencing your customers.
• It is based on a projection of the unconscious mind of consumers.
• Uses pictures, objects, drawings, collages and/or stories, or any other creative exercise.
• Can be added on to any qualitative research groups or interviews at minimum cost.

Discourse Analysis

• An analysis of the words and speech patterns of consumers from a psychoanalytic perspective.
• Can be added on to any qualitative research or conducted on its own.

Latent Belief Structures

• An exploration of imprinted values and latent structures.
• Consumers are programmed with the beliefs, norms, and values of their culture, but they are not consciously aware of these beliefs and how they influence their behavior.
• By revealing the unconscious programming of consumers, it is possible to speak directly to their hearts, and not just to their heads, and deliver your message in a way that it will be accepted.
• Use of enhanced group methodology.

Archetypal Systems

• Humans are seekers of meaning, not just experience.
• All people have a secret identity which transcends their everyday life. Without this archetypal dimension, their lives would lack any meaning or purpose.
• Archetypal Systems discovers this hidden meaning and provides insight on how your product or service can support the core identity.