Mind Meld Consulting is a marketing think tank. We work directly with clients in financial services, consumer products, and marketing research organizations.

We understand how people make decisions at a deep unconscious level, and can customize this knowledge for your brand through your existing marketing research program.

We don't just collect data for you. The purpose of our work is to enable you to predict how consumers will respond to your marketing and communications initiatives. Our work will provide you with a tool which you can use to evaluate brand decisions and advertising. You will understand what people do and why they are doing it. Not just now, but in the future.

Mind Meld Consulting uses established psychoanalytic principles of the human psyche to understand consumer motivation and buyer behavior. Our models are inspired by the work of major psychoanalytic thinkers, including Carl Jung, Sigmund Freud, Abraham Maslow, John Bowlby, D.W. Winnicott, and G.C. Rapaille.

We can enhance your understanding of your current marketing research initiatives in an efficient and cost effective way in the areas of:

• Brand equity and advertising
• Global brand positioning
• Corporate communications and public relations
• Customer dissatisfaction and retention
• Qualitative profiling of customer segments
• Corporate culture
• Social issues.